SubTexts2PostScripts

Internal dialogue, externalized

Black the bottomless Pit

There is no formula for success except perhaps an unconditional acceptance of the act and what it brings
― Arthur Rubinstein

That black T-shirt!! the all-powerful BLACK tee-shirt, where is it? Hell, I need it, we are having a product launch and without it am like a banana without a peel; err, something as stupid/impossible;

The tech world’s fashion statement is the black t-shirt, the cool, the awesome, the rocking attire; as I rampaged my cupboard and finally decided to go shopping to pick up one, wondered, BLACK T-Shirt, when did this become the thing of beauty, fashion, coolness? from the day Steve Jobs walked on the stage, with his deadly swag in a black tee to a cheering mob? My guess is that, Job being the king of swag nailed the tech world’s obsession with it;

The other day was reading an article on how Microsoft launched a product and I squinted my tired eyes, what! Steve jobs photo, have they made a mistake, as I clicked and lo and behold Satya Nadella was there in the cool black tee-shirt, could have mistaken him for Steve Jobs; well that is scandalous to Microsoft or Apple?! So now what? from Vishal Sikka to Sundar Pichai, are we going to witness this craze and standardization for black?

Why am I bothered? Well, to see some color there on the stage during the mega events; also pondering for all the innovation and creativity we talk of, are we ending up copying style statements of one another, not being able to create one for thyself? playing it safe? the color coding of attire during product launch looks very naïve, predictable and so risk averse; paradoxical for a product launch which is all about innovation, creativity, wanting to see what is out there beyond the boundaries defined!!

It’s hard to lead a cavalry charge if you think you look funny on a horse
– Adlai E. Stevenson

2 Responses

    • Same thoughts, the same colour codes dressing styles hairstyles and making the same predictable statements on everything under the sky somewhere one gets a feel that people from towns are more original than their city counterparts same holds for the youngsters from the primium educational institutions

      Reply
    • I never thought of it this way! Good one Sunita… maybe they have exhausted all their creative juices designing the product n just walked out of bed for the launch!

      Reply

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